Ours watch
Montblanc – New Managing Director
30 Nov
Montblanc – New Managing Director
A proven watch expert, Davide Cerrato started his professional career in various marketing functions at Ferrero and Thomson and then worked for an Italian advertising agency.

In 2004, he entered the watch industry as Global Director of Communications at Officine Panerai. In the past 8 years, Davide Cerrato has been VP Marketing, Design & Product Development at Tudor.

After 11 years in the Category Management of watches,  Alexander Schmiedt strives for a new challenge in Sales & Distribution and will join Montblanc's sister Maison Vacheron Constantin as Regional Brand Director Middle East & Sub-Continental as of February 2016.
Piaget –  young talents rewarded
28 Nov
Piaget – young talents rewarded
Exposure of watchmakers and scenic projects of the third edition of Winners Piaget Young Talents of HEAD - Geneva opened Wednesday, November 25 at 17:00 at FLUX Laboratory with the ceremony in honor of the winners in the presence of Mr. Philippe Léopold-Metzger, CEO of Piaget, Jean-Pierre Greff, director of HEAD - Geneva, Mr. Charles Chaussepied, President of the Juries Winners Piaget Young Talents, Ms. Elizabeth Fischer Head of Design Department Jewellery and Accessories of HEAD - Geneva and Ms. Cynthia Odier, artistic director of FLUX Laboratory. This third edition has applied creativity of Students within two design workshops related to the DNA of Piaget. A workshop dedicated to the watch design to revisit the Possession watch, framed by the tandem formed by Franck Touzeau, marketing director Horlogerie Piaget, and Marco Borraccino, designer and design teacher shows at HEAD - Geneva. A workshop in scenography design, led by Alexis Velasco, responsible for POS and office Preorder Piaget & SoldOut (Zieba Mathias Alexander Burdin). The e-s-student of 2nd year Bachelor had carte blanche to imagine a flagship showcase highlighting the Possession collection of jewelry or watch ultra-flat Altiplano. Among the winners, Seila Alvarez wins an internship at the studio watchmaking Piaget, upon completion of his Bachelor in 2016, and Sandra Garsaud who wins an internship of several months in the PLV Piaget at the end of Bachelor's degree in 2017. The exhibition projects designed by the students with the HEAD - Geneva held from November 25 to 27, daily from 10h - 12h and 14h - 17h at FLUX LABORATORY, 10 rue Jacques-Dalphin, 1227 Carouge.
Longines – FEI Awards 2015
17 Nov
Longines – FEI Awards 2015
On Friday 13 November 2015, Longines had the honor to present the Longines Rising Star Award to an outstanding young equestrian athlete. This year, the award was presented to British show jumping rider Jessica Mendoza by Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing. He also awarded her an elegant Longines watch from the new Longines DolceVita collection, which celebrates contemporary elegance and feminity, and is therefore a perfect match for the talented young female athlete. The recipient of the 2015 Longines Rising Star Award Jessica Mendoza can already look back on an impressive track record at only nineteen years old. In the last twelve months alone, she has won over 10 major competitions and she recently finished second at the prestigious Longines FEI World CupTM Jumping in Helsinki. This summer, she also became the youngest British athlete in forty years to compete at the 2015 European Jumping Championships. Thanks to her determination and hard work, Jessica Mendoza is now competing alongside and against the world’s most successful show jumping athletes. She is known as being focused, cool under pressure and she is a true role model in the equestrian community. The FEI Awards were set up in 2009 and are presented each year to individuals and organizations contributing to progress and excellence in equestrian sports – both indoor and outdoor. The Longines Rising Star Award rewards athletes between the ages of 14 and 21 who demonstrate outstanding sporting talent.